What if you had a crystal ball to know what market demand was going to be next month – high, medium or low? What if you could discover which vehicle models were going to be hot, warm or cold? And what would you do if you knew if your automobile brand has the best or worse incentives in the market?
If you had a crystal ball that could make these predictions for the next month, would you act on that information? Our crystal ball says you would!
From market demand to vehicle models to incentives – these are all key contributors to your dealership’s performance in the coming month and why it is vital to consider them, and other market conditions, when making decisions about your advertising. In this best practice blog series, we’ll focus on market demand.
Below is a chart which shows three scenarios where Market Demand is High, Medium or Low. We then identified for you the operational and advertising Actions you should take and the various Decision Considerations you will want to make based on these market demand scenarios. If done right, this guideline will lead to optimized sales performance and maximized return.
|Market Demand Scenario||Operational & Advertising Actions||Decision Considerations|
“This is all very well and good, but how can I get these predictions,” you ask? With iAuto Analytics’ MarketScope! When planning your advertising actions for the coming months, you will want the right data at your fingertips to ensure you are getting the best returns. If this sounds like something you need to outperform your competition, contact us. We can help your dealership with predictive recommendations and make the most of your advertising investments.