Worked with major automotive OEMs to develop and implement pricing and incentive management capabilities.
Solution implemented for automotive OEMs delivered $100s of Millions in documented benefits.
The iAuto Analytics team embarked on a mission to develop data driven marketing capabilities for local automotive dealers.
Worked closely with a number of industry professionals and automotive dealers in Georgia, Texas and Florida to develop and test the solution.
Launched the iAuto Analaytics MarketScope solution on a limited scale and observed encouraging results - dealers saw increases in share of 1% - 4% along with a reduction in advertising spend.
Gathered positive feedback from users on the ease of use and effectiveness of the solution.